If you are going to a trade show and will be an exhibitor you are probably well aware of how large of an undertaking this is. You are probably also aware of the fact that all your competitors will be there and each of them will be vying for the very limited attention span of potential customers and partners. You may put a ton of time over the course of the year preparing for your important trade shows and ensuring that your’ messaging, collateral, and demos are flawless. You will spend a great deal of time thinking about how to position yourself and in training your staff to excel. You will spend a lot of money on booth fees and exhibit rentals such as banner stands, literature racks and collateral. You will also likely be hinging a large percentage of potential partnering opportunities and sales on the show. But this may all go to waste if the design of your booth does not catch the attention of trade show attendees. Given their limited time most attendees will go to the booths that stick out for them. Once drawn in all the hard work of preparation, collateral development, exhibit design and layout will payoff. To ensure you get that chance ensure your displays have top notch and eye catching graphic design to draw in show attendees