Knowing Your Display Options

When exhibiting at trade shows, it’s important to understand the display options that are available. Before making a decision, be sure to educate yourself on the different types of trade show displays. Then you can choose the option that best fits your company’s needs and budget.

Trade show display booths include custom trade show displays, modular displays, exhibit rentals, pop up (or portable) displays and banner stands. All of these trade show display booth types can effectively market your business.

A custom exhibit can make all the difference for the company needing to stand out at a trade show. These custom exhibits promote your company through branded marketing so that trade show attendees immediately get a feel for the style, capabilities and professionalism of your company. Modular displays are elaborate trade show display booths that create the feeling of a product showroom or office space. These displays can include shelving, counter space or computer workstations.

Pop up and portable displays are relatively inexpensive. Made of lightweight materials, portable displays use components that assemble quickly and easily to create either tabletop or floor display booths. Because the materials are light, shipping is inexpensive.

A banner stand is a simple way to emphasize one portion of your business - a website, new product or literature type. Banner stands are retractable, lightweight for shipping purposes and easy to set up.

Exhibit rentals are perfect for companies that either do not exhibit at trade shows frequently or that want to try a trade show display booth style before making a purchase. These units are available to rent in a variety of configurations and can be customized with your own graphics.