If you are going to a trade show and will be an exhibitor you are probably well aware of how large of an undertaking this is. You are probably also aware of the fact that all your competitors will be there and each of them will be vying for the very limited attention span of potential customers and partners. You may put a ton of time over the course of the year preparing for your important trade shows and ensuring that your’ messaging, collateral, and demos are flawless. You will spend a great deal of time thinking about how to position yourself and in training your staff to excel. You will spend a lot of money on booth fees and exhibit rentals such as banner stands, literature...Read More»

It’s hard to standout in an overcrowded trade show convention floor. Your job as an exhibitor is to draw in attendees and essentially sell your self along with your company’s products and services Let me clarify I don’t mean sell your self literally I meant metaphorically. As an exhibitor you need to find a way to connect with your trade show display visitors.  Studies have shown that people are more inclined to purchase goods and services from someone they like versus not. So basically the more comfortable your potential clients are with you the better the end results will be.

Having the proper display and trade show graphics can make your job a lot easier. A properly designed custom trade show display...Read More»