If you are going to a trade show and will be an exhibitor you are probably well aware of how large of an undertaking this is. You are probably also aware of the fact that all your competitors will be there and each of them will be vying for the very limited attention span of potential customers and partners. You may put a ton of time over the course of the year preparing for your important trade shows and ensuring that your’ messaging, collateral, and demos are flawless. You will spend a great deal of time thinking about how to position yourself and in training your staff to excel. You will spend a lot of money on booth fees and exhibit rentals such as banner stands, literature...Read More»

Why does your company exhibit at the shows they do? Have they done their homework? It is very important for exhibitors to do their research prior to exhibiting at the shows to ensure complete success.

Attend the shows first. If you plan on exhibiting at a show plan to attend it first to gather information. You will need to know what your competitors are going to the shows with; are they exhibiting with banner stands, pop-ups, modular displays or a custom exhibit? With this information you can determine what it will take for you to be different than your closest competitors. You can also take this information to an exhibit house like Exhibé Corporation...Read More»